I created the design direction for the most recent redesign of Iams.com. Iams is one of the largest pet food brands in the U.S., with a significant world-wide presence. Together with IA, tech and other creative staff, every page on this site was reengineered to use a set of standard templates that were define with our external build partner creating both the designs and a set of guidelines and rules for future pages for both new products and initiatives.
Home 4 the Holidays (H4TH) is one of the largest pet adoption drives in the world. In 2010, my team at Organic created a set of tools to allow people to donate bowls of food simply by looking at pictures of adoptable pets on Facebook, and leveraging the power of Facebook to find adoptable pets near you (while torturing your friends with cute puppy photos).