MAC Cosmetics

MAC Magic Mirror Visual Designs

MAC Magic Mirror Visual Designs

MAC Magic Mirror

Interaction design and art direction for a “Magic Mirror” - a touchscreen that is seamlessly integrated into a mirrored makeup booth in MAC Cosmetic's Honolulu flagship store. The purpose of the application is to assist makeup artists and international customers during their consultation though simple touch interactions with minimal button presses. We accounted for ambidextrous makeup artists moving as they work, adding and removing products as they make over customers, eventually creating a record of their experience.

  • Client
  • Role
  • Agency
  • Year
  • MAC Cosmetics
  • Art Director
  • Tender Creative
  • 2011