Dan Boyle is a Principal UX Designer at Amazon, bridging design and code to create tools and systems that empower builders of all disciplines. He currently leads the creation of an AI-native design system for AWS Quick Suite.
Before that, he redesigned cross-product experiences for Amazon’s sellers, helped people find jobs at Indeed, and connected buyers, sellers, and advertisers on eBay.
Most Recent Design Systems
Modernizing the design system strategy for the selling experience on Amazon.
View all workAbout me
I have over 20 years of experience in UX, visual design, interaction design, and art direction. My full history is on LinkedIn, but we’re more than our jobs.
Amazon is big on tenets, and it’s one of the things they get very right. Good tenets unite a team, differentiate a product, and help you make decisions. Here are mine (like any tenet, they may change).
Design is best when we balance science and art.
There’s no UX without UI. Carry your work forward until the user touches it.
First make it. Then make it good. Then, make it shine.
Own your space.
There’s no substitute for time.
Critique culture is critical.
Never stop learning – we can’t know the future.
What else?
I’m a giant aviation nerd. I recently gave a talk about how the design of airline cockpits can provide a meaningful foil for digital dashboard design.
Games of all stripes are excellent demonstrations of the power (or failure) of onboarding and first time UX.
I’m terrible at soccer. I once made a website to try to get better.
Thoughts
It’s fine to be skeptical about AI.
It’s going to change things, we just don’t know how yet. Let’s look at how technology shifts have happened in the recent past, and consider what that means for product design.
