Daniel Boyle.net / Portfolio

I worked with the leadership team at Tender to create a set of UI studies, which eventually lead to a series of design concepts for Tender's first true self-promotional website. After the initial design round, I worked with a designer to flesh out the chosen concept with both design and content that reflected Tender's carefully considered aesthetic and playful personality.

ROLE: Art Director

AGENCY: Tender

YEAR: 2011

I created the design direction for the most recent redesign of Iams.com. Iams is one of the largest pet food brands in the U.S., with a significant world-wide presence. Together with IA, tech and other creative staff, every page on this site was reengineered to use a set of standard templates that were define with our external build partner creating both the designs and a set of guidelines and rules for future pages for both new products and initiatives.

ROLE: Art Director

AGENCY: Organic

YEAR: 2010

Home 4 the Holidays (H4TH) is one of the largest pet adoption drives in the world. In 2010, my team at Organic created a set of tools to allow people to donate bowls of food simply by looking at pictures of adoptable pets on Facebook, and leveraging the power of Facebook to find adoptable pets near you (while torturing your friends with cute puppy photos).

ROLE: Art Director

AGENCY: Organic

YEAR: 2010

As part of Bank of America's vision of the future, Organic designed a Microsoft Surface experience for visitors to several flagship locations. The goal was to educate users in short, fun, and interactive ways while they waited to speak with an associate.

ROLE: Art Director

AGENCY: Organic

YEAR: 2008

Interaction design and art direction for a “Magic Mirror” - a touchscreen that is seamlessly integrated into a mirrored makeup booth in MAC Cosmetic's Honolulu flagship store. The purpose of the application is to assist makeup artists and international customers during their consultation though simple touch interactions with minimal button presses.

ROLE: Art Director

AGENCY: Tender

YEAR: 2011

Create design and interaction concepts for fashion boot retailer, blending editorial fashion and direct sales. Design unique branding and style elements based on inspiration from black-on-black and white-on-white photography. This concept featured every image containing an STW product to be shoppable without needing to leave the page. Art directed integration of closet/shelf shopping and sharing functionality for a richer experience.

ROLE: Art Director

AGENCY: Tender

YEAR: 2011

Interaction design, art direction and visual refinement on 3 directions which explore the possiblities of 3D interfaces in next generation TVs for multiple tasks such as non-linear content exploration, app multitasking, and text-based media search.

ROLE: Art Director

AGENCY: Tender

YEAR: 2011

Created templates and dynamic Flash features for the redesign and relaunch of DiscoverCard.com, as well as microsites for member benefits such as a rewards program and a credit planning tool.

ROLE: Senior Designer

AGENCY: Magnani Caruso Dutton

YEAR: 2007

Assist in the creation of the "Know Better" campaign and messaging that would eventually become the winning pitch for The Hartford's digital business at Organic.My main contribution to the pitch was the cretion of visual language and styleguides, as well as designing an iPad app aimed at The Hartford's brokers and independent agents.

ROLE: Art Director

AGENCY: Organic

YEAR: 2011

Get More was one of Bank of America's large, semi-annual integrated campaigns. Working with traditional agencies, POS, direct mail, and others, we worked to integrate the "Get More" concept into a video-rich microsite, rich media ads and standard banners that explained how the Bank's offerings helped their customers "get more."

ROLE: Art Director

AGENCY: Organic

YEAR: 2009

Creation of a visual design language for simple prototypes for Panasonic's next generation of linked devices. Concepts included the use of touch sensors to send data, unique UI elements, and the use of a tablet as a media hub.

ROLE: Art Director

AGENCY: Tender

YEAR: 2011

Art Directed and designed a large (40" diagonal) touchscreen wayfinding system for the FontaineBleau resort in Miami. The map was created from provided floor plans, with simple design details to differentiate the various buildings and features. Created a system for displaying information about various features and well as a design solution for point-to-point directions. Careful attention was paid to the physical features of the display for accessibility and ease of use.

ROLE: Art Director

AGENCY: Tender

YEAR: 2011

Art Direction and design on concepts for this architectural and experience firm's website. The final design was a hybrid of one of my concepts and that of another designer. The goal for the redesign was to feel less like just another architecture firm, and focus as much on the thinking behind the buildings and spaces as the photography itself.

ROLE: Art Director

AGENCY: Tender

YEAR: 2011

To comply with new regulations, Bank of America asked Organic to crate a video piece notifying customers that changes were coming to their pricing and fee structures.

ROLE: Art Director

AGENCY: Organic

YEAR: 2009

One of America's most famous jewelers needed a microsite to promote their Celebration rings - rings meant to be purchased and passed down over time as heirlooms, and worn together to create unique combinations.

ROLE: Designer

AGENCY: Magnani Caruso Dutton

YEAR: 2006

A successful new business pitch for a lead creative agency opportunity on a new air purifier in the Febreeze line. Worked with another designer and writers to create concepts for multiple mediums and a consistent visual language, identity and iconography.

ROLE: Art Director

AGENCY: Organic

YEAR: 2010

Page designs for a new business pitch to redesign Budweiser.com. Created UI elements and concepted social media integration to showcase Budweiser's history and ties to American culture.

ROLE: Designer

AGENCY: Organic

YEAR: 2009

After Chrysler's purchase by Fiat, Organic was asked how we would redesign the Chrysler family of sites, using design cues set by the new owners - with none of the previous conditions imposed by Chrysler brands.

ROLE: Designer

AGENCY: Organic

YEAR: 2009

Concepted and designed a set of banners and video pieces to promote Bank of America's new mobile banking capabilities.

ROLE: Art Director

AGENCY: Organic

YEAR: 2009

A collection of anniversary and birthday cards, designed for Organic.com.

ROLE: Art Director

AGENCY: Organic

YEAR: 2010

Cooking isn't hard - but finding ingredients and planning the meal can be. Organic proposed this App as a response. My contribution was the to help simplify the actual cooking process by designing a process where a recipe was broken down into steps, split amongst cooks (such as a mother and young daughter) and progress tracked to keep everyone on the right path. Recipes would automatically add ingredients to a shopping list, and provide suggested recipes using similar ingredients.

ROLE: Art Director

AGENCY: Organic

YEAR: 2010

Working with Merrill Lynch's traditional agency partners, Organic created a microsite experience and banner ads focused arounding how investing helps people achieve their goals.

ROLE: Designer

AGENCY: Organic

YEAR: 2009

Bank of America was looking for a way to organize and promote their enterprise-level content: thought leadership, policy commentary, investor relations, and other high-level corporate iformation. I worked to create a unique design of interaction and visual designs that could move this site beyond the Bank's normal way of thinking about the web.

ROLE: Art Director

AGENCY: Organic

YEAR: 2010

As part of P&G's initiative to increase their brands' e-commerce presence, I assisted in the creation of a visual language for the upcoming The Art of Shaving site redesign.

ROLE: Art Director

AGENCY: Organic

YEAR: 2010

Another set of concepts for P&G's e-commerce initiative. This time, I was asked to create a rich experience for a product selector.

ROLE: Art Director

AGENCY: Organic

YEAR: 2010

A redesign of the outdoor lifestyle & sports equipment company's website, from scratch. Refined a basic IA, then created a unique visual language and template system.

ROLE: Art Director

AGENCY: Stick & Move

YEAR: 2006

What started out as a joke became the entire agency dressing up in animal costumes, recording voice tracks, and helping out on a shoot as we produced customisable signing telegrams for Yakima, starring Cowboy Dusty (Stick & Move's multi-talented writer). I not only did the front-end design, but created the Flash front end and PHP/MySQL backend as well.

ROLE: Art Director

AGENCY: Stick & Move

YEAR: 2006

Cheerleaders. A mule. Duct tape. If it sounds like fun, that's because it was. Concepted and created a series of print ads, art directed photo and video shoots, and designed and build a site to house a set of videos pitting our contestants against Yakima gear.

ROLE: Art Director

AGENCY: Stick & Move

YEAR: 2006

Every year, Tecate prints and distributes calendars promoting its beer and the beauty of Mexico.

ROLE: Art Director

AGENCY: DVC Worldwide

YEAR: 2004

Worked with another designer (also a friend and band member) to create the packaging for their band's first full-length release.

ROLE: Art Director

AGENCY: Danielboyle.net

YEAR: 2003

An experiment taking type "out of context." I chose to deconstruct an aircraft's takeoff and landing checklists, and through layout and a complicated folding structure, make the least practical and useful (while still technically legible) checklist possible.

ROLE: Designer

AGENCY: Personal Work

YEAR: 2003

Another personal project - a full identity system for a fictional skateboard company, including merchandise designs and illustrations.

ROLE: Designer

AGENCY: Personal Work

YEAR: 2003