Work

Stuart Weitzman

Visual design concepts

Stuart Weitzman Redesign

Create design and interaction concepts for fashion boot retailer, blending editorial fashion and direct sales. Design unique branding and style elements based on inspiration from black-on-black and white-on-white photography. This concept featured every image containing an STW product to be shoppable without needing to leave the page. Art directed integration of closet/shelf shopping and sharing functionality for a richer experience.

Client:

Stuart Weitzman

Role:

Art Director

Agency:

Tender Creative (now VSA Partners)

Year:

2011